Focus group participants are generally pleased with their food shopping options. Grand American GA operates a 39, square-foot store on W.
Consumer acceptance of the major store departments varies between stores. Customers find high-quality products at the store. Focus group studies have identified various aspects of food store choice and patronage in Centralia. Superior Supermarket has a limited category of food items. For instance, it can increase customers of clothing, shoes, jewelry, or bags.
If the research suggests that an ELP strategy should be used, it would then be applied to all three of the Centralia stores. Hence, it has the risk of losing its customers when they will switch to competitors in order to get the same commodities to a lower price. Furthermore, it has also an opportunity to diversify with the product lines.
Company officials believe that SS offers high-quality merchandise, but less variety than the other major competitors. Just over half of Centralia residents are employed by manufacturing, retail trade, and education, health, and social services establishments.
One company official suggests that the pricing strategy should be part of a broader store positioning strategy, and it should be supported with advertising. As a result, Superior Supermarkets must decide whether or not to pursue an everyday low pricing strategy in its three stores servicing grocery shoppers in the Centralia service area.
Superior Supermarkets has three stores in Centralia which are generally older than those of its major competitors. It is the most modern store in town.
Weaknesses The competitors of Superior Supermarket like Harrison, Missouri, Grand American, and many others in Centralia proceeded with low pricing strategy. Moreover, the sales and market share will also be affected due to decrease in consumers.
It ranked as number 1 or number 2 in the market shares. The store is well-managed, clean and orderly. Superior Supermarket thus, lacks in the creation of consumer image. Each shopping center has additional shops which provide a lot of convenience to customers.Question Read the Superior Supermarket Case Study on pages in our textbook, and answer the questions below in essay format.
Your response should be a minimum of words. Superior Supermarkets Background: The Company: Superior Supermarkets Superior Supermarkets is the smallest of the three supermarket chains.
owned Hall Consolidated with sales of $ million in Superior Supermarkets Case Study I. Business Metric and Marketing Tool In the Superior Supermarkets case the business metric is sales because the executives at Superior Supermarkets will be able to use.
- “Superior Supermarkets = Superior Value” - High-quality products - Stores are renovated, clean and convenient for customers Weakness Superior Supermarket case Full transcript.
More presentations by Mandy Phan Copy of Superior Supermarket. Strategic Marketing - Pricing Strategy. SWOT Summary Superior Supermarket, with over 30 yrs of experience, is the 2nd largest market share holder (23%), among its competitors.
It has 3 conveniently situated store locations in Centralia. It offers high quality. Superior Supermarket Everyday Low Pricing Case Solution.
Problem. A meeting was scheduled for the first quarter of from the annual four quarters of Superior killarney10mile.com was faceted towards the decline in its sales during previous quarter, which was the fourth quarter ofDownload